Helping to establish a
tech-based logistics start-up
BACKGROUND
Having just received seed funding, DeliveryApp needed to quickly establish itself in the same-day logistics industry so it could recruit the talent it needed to build out the tech, generate further investment, drive sales and disrupt the market.
The business had no brand equity to trade on and needed to quickly build trust and loyalty if it was to go from could-be to exciting, investable player.
THE RESPONSE
- Helped to develop brand identity around four key audiences – investors, employees, customers and drivers
- Built-out company values and purpose strategy centred around the UN’s sustainability goals and set up carbon offsetting initiative helping the business achieve B-Corp.
- Drafted website copy and worked with the development team to evolve site
- Created and delivered PR launch strategy, helping to establish the business in the same-day logistics market with a busy corporate press office, drafting long form feature content, news announcements etc
- Built media relationships, securing features and speaker opportunities
THE RESULTS
- Supported growth, taking the business from circa 1,000 deliveries at proof of concept to over 35,000 deliveries
- Coverage achieved achieved across logistics, tech and business press to helped to establish the business with stand-out with coverage in Logistics Manager, The Times, M.E.N and many more
- Website and launch coverage helped the business secure a number of significant industry hires as well as new key acounts
GREAT IDEAS, BORN IN A BARN
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From developing the brand's proposition to delivering a launch programme which tapped into target consumer subcultures featuring IAMDDB and Everything Everything, we took this new concept in co-living from 800+ empty rooms to full in just six months.
Making a football club famous for food
If you've not seen or heard about Christmas dinner in a cup, you're probably not a football fan! Our PR and social campaign devised to launch Stockport County's new fan zone went viral reaching over 80M people and being shared every 13 seconds at its busiest. Now it's an annual talking point for the media and fans alike.
Making an apartment building stand-out
The world of build-to-rent apartments is fiercely competitive one, especially in Manchester. We helped one operator stand-out from the crowd utilising data to improve the product for the customer and create an ownable USP to ensure their re-brand and re-launch delivered cut-through, driving traditional and social coverage.
Building the reputation of a sleeping giant
A complete brand overhaul for a leading property developer which wanted to realise its value. Developing and honing its story, creating a new website and using tacticial communications to maximise its corporate profile, helping to generate interest from a broad range of stakeholders from investors to councils to future talent.
Helping to establish a tech-based logistics start-up
From developing the brand and how it speaks to customers along with its purpose, to launching the tech to the media, we helped DeliveryApp to disrupt the same-day logistics industry through brand development and PR taking the business from concept to fruition.
Taking a shopping mall into the fashion pages
A world-renowned shopping destination, the Trafford Centre struggled to gain exposure in the fashion pages for one of its core product lines, that is until we got creative with nobel prize winning material graphene and the LBD to create a fashion news story which travelled the world.
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